Alt Blacks
Alt Blacks
Ordinary Kiwis become sporting heros
I oversaw all digital components of the campaign including managing all comms and licensing with the game studio, in-game character development, in-game assets, social recruitment strategy, website and I was the agency producer for the livestreams on SKY, Twitch, Facebook Live and YouTube.
I oversaw all digital components of the campaign including managing all comms and licensing with the game studio, in-game character development, in-game assets, social recruitment strategy, website and I was the agency producer for the livestreams on SKY, Twitch, Facebook Live and YouTube.